Munich startups redefining green fashion: How HACOY combines sustainability with modern business.

MAXI speaks with founder Maximilian Rupp on why style is personal, not a trend. Happiness, comfort, and premium fabrics on a a mission to continuously improve our sustainability.

Labels to Watch: FashionUnited selects HACOY as one of the top emerging fashion brands from Munich.

Sustainable fashion (not only) for the home office. High-quality linen, fairly produced in Europe

HACOY earns Recognized ethical practices for its commitment to circular design and transparency.

Meet the Munich founder challenging the industry. How HACOY combines local design with an extended product lifecycle supported by repair, resale, and revival services.